We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it.
That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a new store in Malmo, Sweden and rather than spread the word the old-fashioned way, they decided to go directly to the people using Facebook.
This video describes the campaign in detail:
An account was created for the store manager at the Malmo store. Over a two-week period, showroom images were uploaded to his Facebook photo album. Using the all-popular “tagging” feature, customers were able to locate items in the pictures and put their name on it. The first person to tag an object got to take it home.
The word spread through Facebook () and users started embedding links and images in their own profiles and across news feeds. In turn, thousands and thousands of users willingly promoted IKEA and its new store to others, creating a big win for IKEA.
Social media is surely addictive, but can we be more specific? Patrick Moberg gave it a good shot in his Internet Vices cartoon, comparing various social services to their consciousness modifying equivalents both legal and… less than legal.
Twitter’s () similarity to crack cocaine: “Yuppies do it on their iPhone. Cheap. Short. Fruitless.” YouTube (), Facebook (), digg, MySpace () and more are also suitably parodied with clever illustrations. Now we need some clever new startup to invent a social media hangover cure.
Check out all the social media vices and let us know: did Mr. Moberg nail them all? Do you have alternate analogies? See you at the 12-step program!
[via Waxy]